'The Route to the Open Sea'- The Poetry of Rita Malhotra
When looking at the whole scenario of Indian English Poetry from pre independence to Post independence, Pashupati Jha's observation is noticeable:Although Indian English poetry written by women m...
Monetizing Newspaper Content Requires a Shift in Perspective
Take it Online to Increase RevenuePrint isn't dead, but it's wheezing, and no one knows that better than you, the publisher. Ad revenues are dropping, circulation is declining and even major ...
Beating Google Adsense
Adsense by Google is nothing new. You simply have to sign up, get approved for the Adsense program, after which you can insert small snippets of code in your webpage. Google will then ensure proper ba...
Lulu.com Services for Self Publishing
Self Publishing your book costs and services using lulu.comLulu.com Services for Self Publishing Self Publishing your book costs and services using lulu.com Lulu services will cover almost every as...
Digital Publishing Insights
Times are changing. Readers now behave differently than ever. They read different things and in different new ways. And now, they no longer want simply to read - they want to write too. They want t...
Is Your Book Targeting Both Genders?
You talk to a lot of people about your book…but do both men and women hear you in just the same way?The answer is probably no. Itâ€TMs not a question of chauvinism, sexism, or any other â€oeism...
Sticker Printing
The sticker is an object which is usable either from one side or from two sides. It is an out class promotional item. The history of sticker will lead us to a process of art and design. The Era of the...
Digital Strategies of a Digital Book Publisher
If a terrific product is built, but nobody knows it exists, will it ever survive? We live in a digital world. In this day and age, virtually everyone (adults and children) are either w...
Brochure Printing
A brochure or pamphlet is a leaflet advertisement. It is a fancy booklet that differs from an ordinary booklet in that it is constructed of heavier quality paper, uses extensive color and expensive ty...
Vision: At First Glance
Visionis really about origins. Whether it's examining where life itself came from, or what the creators of Western civilizatio...
