Complying With The Telemarketing Sales Rule

Introduction

Who Must Comply With The Telemarketing Sales Rule?

Who Is Not Covered By The Telemarketing Sales Rule?

Some Businesses and Individuals
Some Types of Calls
Most Calls in Response to a Catalog Are Exempt
900-Number Calls
Calls Relating to the Sale of Franchises Or Business Opportunities
Unsolicited Calls from Consumers
Calls that Are Part of a Transaction Involving A Face-to-Face Sales Presentation
Business-to-Business Calls That Do Not Involve the Sale of Nondurable Office or Cleaning Supplies
Most Calls Responding to General Media Advertising
Some Calls Responding to Direct Mail Advertising

What Does The Rule Require Sellers and Telemarketers To Do?

Disclose Material Information
Provide Information to Consumers
Cost and Quantity
Material Restrictions, Limitations, or Conditions
No-Refund Policy
Prize Promotions

The Rule Requires Prompt Oral Disclosures of Certain Information in Outbound Telemarketing Calls

The Rule Prohibits Misrepresentations

Cost and Quantity
Material Restrictions, Limitations, or Conditions
Performance, Efficacy, or Central Characteristics
Refund, Repurchase, or Cancellation Policies
Material Aspects of Prize Promotions
Material Aspects of Investment Opportunities
Affiliations or Endorsements

How Does The Rule Affect Users of "Demand Drafts" or "Phone Checks"?

Written Authorization
Tape Recorded Authorization
Authorization by Written Confirmation

The Rule Prohibits Assisting and Facilitating Sellers or Telemarketers Who Violate The Rule

The Rule Prohibits Credit Card Laundering

The Rule Prohibits Specific Abusive Practices

Threats, Intimidation, and Profane or Obscene Language
Payment Restrictions on Sales of Credit Repair Services
Payment Restrictions on Sales of Recovery Services
Payment Restrictions on Sales of Advance-Fee Loans
Calling Restrictions
The "Do Not Call" Provision

The Rule Requires Recordkeeping

Advertising and Promotional Materials
Information on Prize Recipients
Sales Records
Employee Records
Verifiable Authorizations for Demand Drafts
How Are Records to be Maintained?
Who Must Keep Records?

Who Can Enforce The Rule?

What Are The Penalties for Violating The Rule?

Additional Sources of Information

Telemarketing Sales Rule, Part 310

 

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